Executive Assistant CV

Executive assistant CV guides · by Lily Shippen, EA recruiter

Personal assistant CV: how to write one that brings your job to life

Lily Shippen

Written by Lily Shippen, founder of the Lily Shippen EA, PA and chief of staff recruitment agency. Thirteen years of shortlisting, tens of thousands of CVs read, and every rule on this page is one I use at my own desk. Who I am

A personal assistant CV gets you shortlisted when it describes what you actually do and lets me picture it, which means who you support, the world you work in, the scale of the diary, travel and events you run, what you're trusted to decide, and one or two things you built or fixed. Most PA CVs undersell their owner by listing duties, and a list of duties gives me no idea of the world you're in or how capable you are, so the fix isn't a different title but description, with figures, in the first half of page one.

I place personal assistants and executive assistants, and I'd say the two roles are interchangeable far more often than the job adverts admit, because a PA can be doing an EA's job and an EA can be doing a PA's, and I stopped reading much into the title years ago. What I can't stop reading into is the description underneath it, and the PA CVs I see are, on average, further from what they could be than the EA ones, not because PAs do less but because PAs describe what they do more modestly, and a recruiter with two hundred CVs in the inbox takes modesty at face value.

So here's how to write one that shows the job you actually do, starting with what a finished one looks like.

A complete personal assistant CV

Amira Khan isn't a real person but a composite of PAs I've placed, and every figure is the kind of figure a real PA CV should carry, so read it first, then the reasoning below, and then put yours beside it.

Amira Khan
Personal Assistant to the Founder, private and business support, 40-person recruitment firm
London · linkedin.com/in/amirakhan

Profile

I have been PA to the founder of a 40-person recruitment firm for three years, running her business diary of about 30 meetings a week and her private life alongside it: two homes, the family's travel of roughly 15 trips a year and the children's school diary. I decide what reaches her, approve spend to £1,500 on my own signature and act in her name with clients and the family's advisers when she is travelling. I want the same role for one principal in London, business and private together.

Key achievements

Took the founder's private life in-house from a concierge service in 2022, saving about £14,000 a year in fees and ending the missed appointments.
Rebuilt the firm's client events programme: eight dinners a year for about 25 guests each on a £30,000 budget, delivered under budget every year.
Ran the family's house move in 2023 alongside the business diary, 14 contractors and a six-week schedule, with the founder away for three of them.
Cut the founder's travel spend by about 20% across roughly 40 trips a year by moving to one agency on agreed rates.
Covered the office manager for four months in 2024, holding suppliers, facilities and the reception rota for 40 staff.

Experience

Personal Assistant to the Founder, Bellamy Search, London · May 2022 to present
Bellamy Search places finance professionals across London and the South East, with 40 staff. The founder runs the business and sits on two charity boards.

Business diary and inbox. Run a diary of about 30 meetings a week, rebuilt weekly around client meetings and the two charity boards. Answer around 150 messages a day, about half in the founder's name, and pass roughly ten to her. Book and build about 40 trips a year door to door.
Private support. Two homes and their contractors, the family's travel of about 15 trips a year, the children's school diary and activities, and the founder's personal appointments, all held in a separate diary to the same standard as the business one.
Money. Approve spend to £1,500 on my own signature across travel, events and the household. Hold the £30,000 events budget and the household accounts against forecast each month.
Events and the office. Eight client dinners a year, the firm's summer party for 60 and the founder's charity board dinners. Covered the office manager for four months in 2024.

Team Assistant, Bellamy Search, London · September 2019 to April 2022
Supported a team of 12 consultants: diaries, about 40 candidate interviews a week booked and roomed, the team's expenses and the weekly placements report to the founder. Promoted to PA to the founder after two and a half years.

Receptionist, Ashdown Clinic, London · June 2017 to August 2019
Front desk for a private clinic of 25 staff, about 60 patients and 80 calls a day, and the confidential patient post. Key holder from the first month.

Skills

Diary and inbox: about 30 business meetings a week and around 150 messages a day, half answered in the founder's name
Private support: two homes, the family's travel of about 15 trips a year and the children's school diary
Spend and budget: approval to £1,500 on my own signature, the £30,000 events budget and the household accounts held against forecast
Events: eight client dinners a year and the summer party for 60

Systems

Microsoft 365, Teams, Google Workspace, Xero, Bullhorn, Canva.

Education and development

BA (Hons) Business Management, 2:1, University of Westminster, 2014 to 2017. First Aid at Work, 2023.

Interests

Treasurer of a 90-member running club, holding the accounts and the annual race entry of about 300 runners.

Notice what you know about Amira after ten lines, which is the founder, the firm, the two charity boards, the homes, the school run and the £1,500 she can sign for, so that you can picture her week, and that's the test every CV has to pass. Everything below is the reasoning behind it, and the annotated PA CV example walks through a second one line by line.

PA or EA: does the title matter?

It matters less than you'd think, and I say that as someone who places both, because the two titles overlap and swap from one employer to the next. A PA supporting one principal, running their life as well as their work with real say over what reaches them, is doing what most people would call an EA's job, whereas an EA supporting a team of four with no authority over anyone's diary is doing what most people would call a PA's, so the title on your last contract tells me which word your employer preferred rather than what you did.

So use the title your employer gave you, because a recruiter will check it against LinkedIn and your references, and then let the line underneath describe the job, since "Personal Assistant to the Chief Executive of a 300-person housing association" tells me more than any title could. If you're applying for roles called EA, don't change your title, because once you describe your job properly the title stops mattering.

What to lead with

These are the four things that let me picture your world, and they belong in the first half of page one, in the profile and the key achievements, before anything else.

  1. Who you support and at what scale is your principal's title, what the business does, how big it is, how many offices, and whether the support is business only or business and private, because this is the setting and without it nothing else makes sense.
  2. What you decide alone might be a spend limit, a category of meeting you decline, suppliers you appoint, or the household or travel arrangements you run without sign-off, and it's the line most PA CVs are missing, which is a shame because it's the one that tells me how capable you are by showing me what someone trusted you with.
  3. Scale is meetings a week, trips a year, events and their guest numbers, budgets you hold and people you coordinate, because figures turn "busy" into something I can see.
  4. Something you built or fixed could be a travel policy, a filing system that other assistants now use, a supplier renegotiated or an onboarding process for new starters, and it tells me you improve things rather than just keeping them going.

A personal assistant profile that works

The profile is the short paragraph at the top, and here's the kind most PAs write followed by what I'd write instead.

Says nothing a recruiter can use

Highly organised and proactive personal assistant with excellent communication skills and ten years of experience providing comprehensive support to senior executives in fast-paced environments.

Brings the job to life

I have been PA to the founder of a 40-person recruitment firm for three years, running her business diary of about 30 meetings a week and her private life alongside it: two homes, the family's travel of roughly 15 trips a year and the children's school diary. I decide what reaches her, approve spend to £1,500 on my own signature and act in her name with clients and the family's advisers when she is travelling. I want the same role for one principal in London, business and private together.

Notice there isn't one adjective about the person in the second version, because every word describes the work and that's what makes it hers, so cover the name and it could only be one PA, which is the test every profile has to pass, and there are five more worked examples in the profile guide.

Private support belongs on the CV

PAs often leave the private side out, either because it feels like it doesn't count or because it feels indiscreet to mention, and it counts enormously, because running a principal's family diary, homes, staff, travel and personal finances is trust of the highest kind and the employers who need it pay for it. Write it the way you'd write the business side, with scale and boundaries and without a single detail that would identify the family, because "Manage the private affairs of the principal and his family: two households, four staff, school and medical diaries, and all personal travel" is enough for me to see the job and to see that you know how to keep it private.

The mistakes that get PAs overlooked

If the role you want next is called EA

Don't rewrite your title and don't apologise for it, but describe the job you do now so fully that the reader can see you doing the next one, because the things an EA search tends to ask me about are who you deal with on the principal's behalf, what you decide without them and something you own end to end, whether a board cycle, an events programme or a budget. Most experienced PAs already have all three and have just never written them down, and the PA to EA guide covers how to show the level you already work at while the skills guide lists the eight things I read for and how to evidence each one.

How this is marked

The free scorer on this site marks a PA CV exactly the same way it marks an EA CV, on five things, which are personality, proof, content, trust and format, and it tells you the three changes that would move it most. When Margot writes your CV she asks the questions above in her own order and writes each answer into a line as you go, which is the easiest way I know to get the figures out of your head and onto the page, and the free template shows the structure that keeps it readable by people and software alike.

Common questions

What should a personal assistant CV include?

A first-person profile saying who you support and at what scale, four to six achievements with figures, the current role with the most space and bullets that carry scale, earlier roles in brief, a skills section with context on every line, named systems and education, and private support belongs on it too, written with the same scale and no identifying detail.

Should I call myself a PA or an EA on my CV?

Use the title your employer gave you, because recruiters check it against LinkedIn and references, and since the two roles swap around so much I don't read much into either, so let the line under the title describe the job, meaning who you support and how big the organisation is, because the description does the work rather than the title.

How long should a personal assistant CV be?

I don't believe it's about page length, because what matters is the amount of good content on there, so if a line is repeating something for the sake of it then trim it, but don't feel restricted by anything you've read about a CV needing to be two pages. Give the current role the most room, put a figure or a decision on every line, and let the length follow from that.

Do personal assistants need a cover letter?

Only when the advert asks for one or the application goes direct to a principal rather than through a recruiter, and when you do write one, keep it to one page and lead with the scale of what you run now, because there's a full guide to writing an EA or PA cover letter.

See where your CV stands first.

Margot marks your current CV out of 100 on the five things a recruiter shortlists on, free, before we ask for anything. Then she interviews you and writes it to this standard.

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Lily Shippen

Lily Shippen

FOUNDER, LILY SHIPPEN, EA, PA AND CHIEF OF STAFF RECRUITMENT · THIRTEEN YEARS PLACING EAS

Lily has read tens of thousands of EA CVs and shortlisted the ones that worked. Margot is her screening interview, written down. About Lily and this site