Executive assistant CV guides · by Lily Shippen, EA recruiter
A PA CV example, line by line, with my notes on why it works
This is a complete personal assistant CV written to the standard I shortlist to, followed by a note on each section explaining why it reads the way it does. Sophie Marsh isn't a real person but a composite of PAs I've placed, and every figure on the page is the kind of figure a real PA CV should carry, which most PAs already have and have simply never written down because nobody asked them to.
I read PA CVs every single day, and over the years I've come to think the gap between the ones that get the call and the ones that don't is rarely about the career itself but about whether the page brings the job to life or just lists it. A list of duties gives me no idea of the world you're in or how capable you are, whereas a description does, because a figure, a thing that changed or a person who trusted you with something lets me picture you at your desk. Every PA has the duties, but only you have the description, so read the example first, then my notes, and then put yours beside it, because I think you'll find the gap is smaller than you feared.
The CV
Sophie Marsh
Personal Assistant to the Managing Director, family-owned joinery group of 85 staff
Leeds · linkedin.com/in/sophiemarsh
Profile
I have run the Managing Director's office at Harland Joinery for four years: a diary of 25 to 30 meetings a week, about 20 site visits a month across Yorkshire, and the monthly board of the family shareholders. I decide what reaches him, book and build every trip door to door and approve routine spend to £1,000 without sign-off. I am looking for a PA or EA role with one principal in Leeds or Harrogate where the same trust is on offer.
Key achievements
Ended the double bookings between the Managing Director's diary and the four regional managers with one shared diary and a weekly planning call, no clash in two years.
Took over the monthly shareholder board from the finance team: agenda, papers to six family shareholders five days ahead, minutes within 48 hours.
Rebuilt the expenses process for 30 site staff, cutting the time to reimbursement from six weeks to ten days.
Organised the company's 50th anniversary dinner for 180 guests on a £22,000 budget, £1,500 under.
Covered the office manager's six-month maternity leave alongside my own role, holding facilities, suppliers and the reception rota for 85 staff.
Experience
Personal Assistant to the Managing Director, Harland Joinery, Leeds · October 2021 to present
Harland Joinery makes and fits bespoke joinery for housebuilders and hotels, with 85 staff across a Leeds workshop and sites throughout Yorkshire. The Managing Director is the founder's son and runs the business day to day.
Diary, travel and inbox. Run a diary of 25 to 30 meetings a week and about 20 site visits a month, routed so the Managing Director sees each region in one day rather than three. Book and build about 40 trips a year door to door. Answer around 100 messages a day, roughly half of them in his name, and pass about ten to him.
Board and shareholders. Monthly shareholder board: agenda, papers to six shareholders five days ahead, minutes within 48 hours, actions tracked to the next meeting.
Money and suppliers. Approve routine spend to £1,000 on my own signature. Process the Managing Director's expenses and about 25 supplier invoices a month. Hold the £22,000 events and hospitality budget against forecast.
People and the office. First point of contact for the firm's 20 largest clients and the family shareholders. Induct every new office starter, about six a year. Covered the office manager for six months in 2023.
Team Assistant, Ridley Architects, Leeds · March 2018 to September 2021
Supported a team of 14 architects: diaries, about 30 client meetings a week booked and roomed, project files kept to the firm's standard and the monthly fee invoices prepared for the two directors. Built the shared room booking system that ended the weekly clashes.
Receptionist, Ridley Architects, Leeds · June 2016 to February 2018
Front desk for a 30-person practice, about 40 calls a day, and the post, couriers and meeting rooms. Promoted to team assistant after 20 months.
Skills
Diary and site visits: 25 to 30 meetings a week and about 20 site visits a month, routed by region
Board support: the monthly shareholder board for six family shareholders, papers five days ahead
Spend and budget: approval to £1,000 on my own signature, the £22,000 events budget held against forecast
Client contact: first point of contact for the firm's 20 largest clients
Systems
Microsoft 365, Teams, Xero, Sage, Canva, Trello.
Education and development
A levels in English, History and Business Studies, Notre Dame Sixth Form College, Leeds, 2014 to 2016. Mental Health First Aider, 2023.
Interests
Run the registration desk for the Leeds Half Marathon each year, about 8,000 runners.
My notes
The title line
"Personal Assistant to the Managing Director, family-owned joinery group of 85 staff" does three jobs in one line, because it gives me the role, the person she supports and the size of the business, and before I've read another word I've placed Sophie in my head and I know roughly what her days look like. Most PA CVs put "Personal Assistant" and nothing else, which leaves me guessing about the level, and when I'm guessing on behalf of a client I always guess cautiously.
The profile
It's three sentences in the first person without a single adjective, covering who she supports and at what scale, what she's trusted to decide, and what she wants next, and you'll notice there's no "highly organised", no "fast-paced" and no "seeking a challenging role". I'm not being snobbish about those phrases, because the trouble with them is simply that they're on every CV in the pile and so they can't tell me anything about you in particular, whereas "approve routine spend to £1,000 without sign-off" is on one CV and tells me how capable she is because it shows me that someone trusted her with money.
Key achievements
This is the short list of five lines before the first job, and if your CV doesn't have one it's the single biggest thing you can add, because every line has a figure and not one of them is a duty. The double bookings ended, the board moved from the finance team to her and reimbursement went from six weeks to ten days, and I can picture the person who did each of those things, which is the whole purpose of the section, to show me what you've done before I read what you do. Most PAs have four or five of these in them and leave them out because it feels like showing off, when really it's the thing that brings the job to life.
The current role
The role takes the most space on the CV, because it's the job she's being hired on, and it opens with one line about the business so I know what kind of Managing Director this is, which matters more than people think, because a founder's son running a joinery firm day to day is a very different principal from the chief executive of a listed company and I read the rest accordingly. The bullets are grouped under four headings so a hiring manager looking for board experience or budget holding finds it in a second, every line carries a figure or a decision, and the phrase "responsible for" doesn't appear once, which is something I'd gently suggest you search your own CV for.
The skills section
Four lines, each a skill followed by its scale, so that the section tells me the level she works at rather than listing words I'd find on every CV. A line like "Spend and budget: approval to £1,000 on my own signature, the £22,000 events budget held against forecast" is a skills line I'll actually read, whereas "budget management" on its own would have told me nothing.
The earlier roles
Each one gets a short paragraph, shrinking as it goes further back, and the team assistant role still carries figures because it still shows scale and something built, while the reception role shows the promotion in one line and tells me somebody trusted her enough to move her up. I'd ask you not to cut the early roles to nothing, because a promotion is some of the best evidence on the page.
What I cut, and why
- "Providing full PA support to the Managing Director" is the first line of most PA CVs and it tells me nothing, because I don't know what full support means in your office, so the grouped bullets replace it with what the support actually is.
- "Ad hoc duties as required" describes every job there is, and on a CV it reads as filler at best and at worst as someone who wasn't especially proud of the work.
- The bare skills list of "diary management, travel booking, minute taking, Microsoft Office" told me nothing about her level, so the evidence moved into the bullets and the skills section was rewritten with the scale on every line, which the skills guide explains in full.
- "Excellent communication skills" went because answering 100 messages a day with half of them in his name says it far better, and I believe it because it's specific.
Using this for your own CV
Go through your current role and write down the figures Sophie has, from meetings a week and trips a year to messages a day, the spend you approve, the budget you hold, the number of people who come to you first and the thing you built, and don't write sentences yet, just collect the numbers. Then put the best five into a key achievements section, because that one change moves most PA CVs further than any amount of rewording, and I've watched it turn a no into an interview more times than I can count.
If you want the method in full, including how to write private support for a family, the personal assistant CV guide covers it, the free Word template carries this exact structure with a note in every section, and the free checker marks your CV out of 100 against the same standard in about ten seconds and tells you the three things to fix first. You've done the work already, so let the page say so.
Common questions
How long should a PA CV be?
I don't think it's about page length, because what matters is how much good content is on there, so if a line repeats something for the sake of it then trim it, but don't feel bound by anything you've read about a CV having to fit on two pages. Give the current role the most room, put a figure on every line, and let the length follow.
Should a PA CV have a key achievements section?
Yes, because it's the short list before your first job that shows what you've done rather than what you do, and it's the fastest way to show me the world you work in and how capable you are, in four to six lines with a figure in each.
Can I use this example as a template?
Use the structure rather than the lines, because the structure is on the free template page as a Word document and the lines have to be yours, since I can tell within a sentence when a CV has been written from someone else's career and the interview will only confirm it.
What if I don't have figures?
You almost certainly do, because if you count a typical week of meetings, calls, messages, trips and invoices, ask finance for the budget and look at last year's diary for the events, the figures turn out to exist in the job and have simply never been written down, which is exactly what Margot's interview asks for, one at a time.
See where your CV stands first.
Margot marks your current CV out of 100 on the five things a recruiter shortlists on, free, before we ask for anything. Then she interviews you and writes it to this standard.
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